Winemaking videos - growing sales through education
A great example of powerful use of online video comes from 4th Pixel's work with Fine Vine Wines. Since 2008 we have been producing a series of videos with them that teach viewers the process of home winemaking. To date, it totals almost 4 hours of education, and we hear that it.
The key to how Fine Vine Wines gets maximum marketing benefit from these videos comes from how they support the company's brand values. finevinewines.com is one of the largest online retailers of home winemaking and brewing supplies, and it's a company that the founder, George Cornelius, successfully grew our of his own love of the craft of winemaking. His brand is built with an emphasis on customer service and education about his products, which is why the in-depth training videos that he makes avaliable for free online (and also sends as DVD's to new customers) are a perfect tool.
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Taking control of your website
It's your website. Are you confident that you know how it works?
One of the most frustrating problems to face with growing a small brand is being unable to update and control your own website. You know you need a professional and up to date web presence, a mobile site, social networking, and all of the technology that goes in to web communication.
But what happens when you've got the right image and technology, but you don't know how to update it? Your site gets outdated, and you get frustrated becasue you can't grown and change your image.
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