By A Web design Company
Making the best of online video
At the end of January 2011, YouTube announced that every day it streams 4 billion videos. More and increasingly diverse users are consuming online video on their computers, mobile devices, and even on their net-ready TV. We used to refer to this as the 'three-screen experience', and back in 2006 it was just a theoretical technology. The market has come a long way from video podcasting.
Another interesting bit from the news is that, with the SuperBowl just around the corner and a 30 second spot running $3.5 million this year, most ads have already premiered online. Even major agencies are using the power of online video to build buzz in anticipation of the first airing of their commercials on broadcast TV. It's not upside-down, it's just taking advantage of the strengths of the online market to maximize the impact of that million-dollar ad buy.
So, drawing back to the small picture, how does a small brand take advantage of the groundswell that is online video? How do you stand out, and what pitfalls should you avoid? Here are some tips:
Abstract Method rolls out website
DALLAS, TX - January 24th - 4th Pixel is happy to announce that Abstract Method Marketing soft launched a new web site today at www.abstractmethodmarketing.com.
We've been working hard for the past month to create a streamlined, stylish web portal to support the media intense strategy for Abstract Method's public relations and marketing clients. Over the next few weeks we will be getting feedback on the site and furthering the interactive and multimedia aspects of the site, in anticipation of an official site launch date in March.
About Abstract Method:
Abstract method is the brainchild of Jarrod Fresquez and Amber LaFrance, a team seeks to build a brand upon their reputation for consistant, tangible results. You can learn more about them at abstractmethodmarketing.com.
Abstract Method Marketing is built upon old-world planning and business technique with a new-world way of thinking that spurns creative marketing strategies for organizations and individuals involved in art, music, culture, fashion and hospitality.
By utilizing conventional methods in unconventional ways, we are able to creatively and successfully market their client’s ideas, products and organizations through social media, event direction and various press outlets with an 'outside the box' mentality.
4th Pixel looks forward to supporting Abstract Method with video and design services moving into the future. Feedback on the site at abstractmethodmarketing.com can be directed to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Winemaking videos - growing sales through education
A great example of powerful use of online video comes from 4th Pixel's work with Fine Vine Wines. Since 2008 we have been producing a series of videos with them that teach viewers the process of home winemaking. To date, it totals almost 4 hours of education, and we hear that it.
The key to how Fine Vine Wines gets maximum marketing benefit from these videos comes from how they support the company's brand values. finevinewines.com is one of the largest online retailers of home winemaking and brewing supplies, and it's a company that the founder, George Cornelius, successfully grew our of his own love of the craft of winemaking. His brand is built with an emphasis on customer service and education about his products, which is why the in-depth training videos that he makes avaliable for free online (and also sends as DVD's to new customers) are a perfect tool.
Read more: Winemaking videos - growing sales through education
Taking control of your website
It's your website. Are you confident that you know how it works?
One of the most frustrating problems to face with growing a small brand is being unable to update and control your own website. You know you need a professional and up to date web presence, a mobile site, social networking, and all of the technology that goes in to web communication.
But what happens when you've got the right image and technology, but you don't know how to update it? Your site gets outdated, and you get frustrated becasue you can't grown and change your image.
4th Pixel launches updated website
They say that a cobbler's children have the shabbiest shoes, and for 4th Pixel that has been the case for over a year now. We've been so busy attending to the needs of our clients, that we've left a shabby, problematic website on line for too long.
But, being a company that spends it's time working on the images of others, it is high time that 4th Pixel brought it's own storefront up to par. You are probably reading this on the new 4thpixel.net, so feel free to look around, and don't hesitate to give us some feedback about the site.
-Fish
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